Michaela & Co.
Writer, Stylist, Artistic, Resourceful, Inquisitive, Navigator...Storyteller

What do I value as a storyteller?

Core values.  Be valuable.  Add value. Give value.  Face value.  True value.  Value others.

My Story

In 2017, the Business Observer Of Florida published an article written by a talented community writer, Beth Luberekci who highlighted the five-year growth of MICHAELA & CO. The story landed on the cover of the entrepreneur section and this gift was quite timely. I was shifting and goal setting to expand the business in East Tennessee, my new home.  The article’s subtitle , a reflection of how I became an entrepreneur after a corporate lay-off, has always struck a familiar chord with me… “Accidental entrepreneur Michaela Vattimo – with an ‘every relationship matters etho’ – has been purposeful about growing her chic business.” 

Accidental entrepreneur.

Every relationship matters.


These words do indeed describe me. Most importantly, the journey has been incredibly intertwined with a mutually supportive community. It is who I am personally, spiritually and professionally…to authentically connect and share life stories.


Notable Partners and Clients:

Cracker Barrel

The Frame Theory

Dan Escobar Photography

Fameyah Media

FOX 4/Morning Blend

Lutgert Properties/The Strada Residences at Mercato

Ave Maria Residences

Tradewinds Resort

Playa Largo Resort and Spa

Pelican Bay

The Glenview of Pelican Bay

Lely Resort Community

Bonita Bay Community

Kitson & Partners/Talis Park

Fiddlers Creek Community

Miramar Lakes Community

 Lisa Duncan Consulting


Culinary Concepts

London Bay Homes/Mediterra Community

Pinchers, Florida Seafood Restaurant

The Village Shops on Venetian Bay

Opera Naples

Naples Illustrated Magazine

Grandeur Magazine

Southwest Florida Parent & Child Magazine

Gulfshore Life Magazine

Port Royal Jewelers

A. Jaron Fine Jewelers

Jordan Delaney/John R. Wood Properties

Laura Jacobs Bridal

Harley Davidson/Fort Myers

Madison Marquette/Bell Tower Shops and Mercato

General Growth Properties/The Coastland Mall

CBL Properties/Gulf Coast Town Center